I saw Hindi movie PaathShaalaa recently. The movie started with title credits. There were three things simultaneously going on, on the screen. There were names of main actors and of the people who would have worked day in day out for making this movie, being flashed on the screen with red big fonts. The images of newspaper clippings containing recent news related to schools & students (mostly or almost all) negative in nature like 'A student commits suicide’,’ A teacher beat student to death' etc. etc., were being flashed in the background. And at the same time, a nice music track was being played in the background. Now a normal human being can concentrate on one thing at a time. My attention was on reading the news item clippings and I missed reading all important names of people involved in making this movie. At the end of the movie as audience do not wait an instant after the movie is over so there also I could not read the names & credits. I didn't know who directed the movie and who produced it. This was major communication failure.
You should see how title credits are given in Shyam Benegal directed "Well Done Abba". Along with the picture of a well (central theme of this movie) was displayed with photograph and name of each and every character of the movie along with his or her real name. What a great idea! By this way director has also given due credit to all actors. And audience can also read and know each actor's real name. This is classic example of effective communication.
When you communicate with somebody the idea or message should reach the person or group clearly then only the communication is successful.
While making a corporate power point presentation also one has to use as simple a template as possible. If you use gaudy background or very flashy template, the central idea or message of the presentation may get lost.
Hope I communicated properly and my idea/message has reached you, dear blog-Reader!
Wednesday, April 21, 2010
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